Rural market urban goods – Why rural commodities haven’t succeeded to make niche position in urban market

By – Anoop Jha

Breaking the inertia of urban business dominance over rural communities

In the developing countries like India, when it comes to consumer needs the urban rural gap seems to be disappearing, which was not the case a decade ago.  The rural reliance on urban goods have been an increasing phenomenon in recent past due to higher standard of living, increased affordability, choosy customers etc. Take for example a very essential commodity of daily needs i.e. “Milk”, which is supposedly product of villages due to usual abundance of cattle, buffalos and cows, but imaging the growing dependence of rural population on “packaged milk” which is produced in some remote dairy farm and travels thousands of kilometers before being consumed in this particular village, which is quite ironical. 

Urban  dominance over rural  business 

There might me many reasons behind this particular scenario of using packaged milk in spite the availability of local fresh milk like - readily available - on demand goods, local small storage facilities for perishable goods, direct linkages to urban market, awareness to quality of goods, similar hierarchical product packaged for different affordability group, either manipulated by monopoly of big dairy owner or trying to break the monopoly of local milkman who at times manipulates with the quality of milk, availability of goods to cater to seasonal bulk demand etc. etc.

 
Question is, why the urban commodities have been able to penetrate the rural market but rural products except agro products have only been limited to the small urban cultural markets, like, Pragati maidan, Delhi Haat, seasonal artesian mela etc. Are there any utilitarian perception attached to the rural goods in urban context or has it become a showpiece item to be decorated in the drawing room or to be worn on occasional events or is it that urban merchants are way smarter than the rural counterparts? Is it that rural community has been deprived of knowledge of cunning and manipulating business skills of urban nature, which seem to be a common survival practice expansion strategy of urban businesses?  Is it that rural business lack the skill set to sell their product in quantum. Is it that intermediate agencies involved in the urban rural dynamics are taking the advantage without rural community being aware of such possibilities?  Whatever it is, this issue can be dealt with little business motivation, rural community participation, capacity building and involvement of public agencies.  

Policy makers and administrators need to strengthen and expedite urban rural forward-backward linkages along with providing business education, training related to workmanship, strengthening local art and craft, teaching ethical value of quality control, asking for community participation to benefit rural market. 

Growth dynamics of Urban Rural Fringe: Role of Cities as Facilitator

By – Anoop Jha

Knowledge, technology transfer and capacity building

Urban Rural interface at fringe

Any city small or large seems to affect the dynamics of neighboring region through its constant growth externalities and internal dynamics, larger the city more visible the effects. These effects can be positive in terms of growing economic activities, enhanced affordability and quality of life, access to health infrastructure; enhanced social infrastructure etc. at the same time the effect of urban development can also have downbeat effect on communities of urban rural fringe in terms of deteriorated environmental conditions, shifting livelihood option from agriculture to business, imposed urban lifestyle and pace of living on rural fringe communities who are tuned for some other kind of lifestyle and pace since centuries.


City has moral and technical responsibility to facilitate inevitable growth of urban rural fringe in a controlled manner. It’s not only necessary for city’s own growth but also significant because cities have capability, finance, resources, knowledge, technology, technical skills, authority and experience to deal with such issues. Its city’s part responsibility to help built and nurture communities at the edge of cities through its wisdom, knowledge and technology transfer and capacity building and they should be encouraged to do that.

Untapped potential of Public Infrastructure

By- Anoop Jha

Public Infrastructure – from Liability to Asset

In the majority of cities and towns of developing countries like India, developing and maintaining public infrastructure are perceived responsibility of governing authorities and it is usually a major source of expenditure in municipal finance. Though to make any infrastructure sustainable in the long run, whether public or private it has to be a source of constant or recurring revenue generation to at least partially meet its operation and maintenance expenditure or to reach the breakeven point. Collective public infrastructure in any city should ideally pay for its own operation and maintenance requirement to make it sustainable. There might be varying dynamics of income expenditure for individual public infrastructure but collectively they should take care of themselves in not immediately may be in long term.

Public asset for alternative revenue stream 

It’s high time that public infrastructure should acquire the status of asset rather than liability or a financial burden to state, that does not necessarily mean it has to become private venture or property. Governing authorities like states, municipal corporations and municipalities have to be little aware towards what precious assets they own and have to find out the innovative mechanisms to exploit the previously untapped revenue potential of these assets, for example they own the most precious chunks of properties in the strategic locations which are spatially scattered throughout the city and beyond, with no or negligible income from them.

There are enough resources within any given region, need of the time is to recognize the potential, identify the resources and formulise a mechanism for revenue generation. If governing authorities or anyone else thinks that this is a difficult task or vague assumption, they should approach any random businessman- small or large, any developer, any architectural, planning or consultancy firm, any resource management firm, any thinker or business guru or even any common citizen with that asset and they will find innumerous ideas, proposals, business plans and even willing investors. 

Creating Ecological Infrastructure for a city

By – Anoop Jha

Urban green with radiating river canal as a sustainable urban planning model

River provides ample opportunities of growth but it appears that majority of cities have not taken advantage of this dormant potential, most of the cities throughout the world have not even been able to handle the issues related to river like recurring floods, water pollution etc. forget about the utilization of river potential for the benefit of city. Thriving lush green riverfront has become a luxury which very few cities have been able to afford till now while rest of the world seems either totally engrossed in solving other urban problems and internal issues or they are content doing beautification of Neighborhood Parks. Greener Neighborhood Park is a good idea in short term but not a sustainable environmental solution for city in long term.

Cities can trade in carbon credit but unfortunately cannot trade in quality of environment of a city. What they need to do is to create a tangible ecological infrastructure for a sustainable urban environment. For a river city it is very crucial to understand the need of exploiting the possible opportunities as well as tackling the grave problems of recurring flood and river water pollution.  River system with all its tributaries is like arteries of a leaf which carries all the minerals and nutritious content mixed in water from root to leaf tip. Cities with its built mass present an obstruction in the natural direction of flow of river. Cities can be built to facilitate the natural flow of river and should be planned to dissipate the extra water from the city fabric causing flood, as quickly as possible.

A model of sustainable ecological plan for a city can be like a leaf with its arteries’ alignment opposite the river flow, Green streak emerging from river bank, nurtured by river water itself which is carried through the narrow canals in the middle of radiating greens from the lush river bank. Radiating canals into the city fabric will not only help reduce the impact of flood by providing extra water holding capacity in times of flood hence giving extra time and cushion to tackle flood problem, but it will also provide space to create lust green natural and recreational zones all along the urban canal, giving breathing space up to the unreached recesses of cities where it is most required. Aligning radiating canals in somewhat differing direction of river flow will help reduce the possibility of city flooding due to these canals to reinforce the protection mechanism, control gates can also the added at the junction of canal and river. It is like having multiple canal bank development inside the city fabric radiating from river rather than having one riverbank development or rather ignored and polluted river cutting through the city. 

Need for Dining Masterplan of city: most of us will agree!

By - Anoop Jha

From Hmmm to Ymmm 

When you feel hungry, when you don’t want to have homemade food, when you are tiered of cooking, when you are looking forward to a wonderful weekend break or planning for a New Year party or simply want to hangout out with your friends and family, you immediately do either one or more of the following things –

·  You turn to your location based smart phone to find nearest restaurant

·    You google a happening restaurant in your city, resulting lots of confusing results with too much of hassle to filter information

·   You open an online map with innumerous popped up restaurant locations

·    You go to food critic site and find too much about taste and too little about route, location, public transport connection and parking facilities.  

·     You turn to visitors reviews only to find out there are two distinct groups one “for” and other “against” the restaurant sharing their biased opinions, leaving you without any clue what to do.

And in the course of exploring the dining possibilities you are really getting late and getting frustrated while your wife or girlfriend is getting disappointed. What’s the solution?

Structured & Informative dining masterplan

Leaving taste and ambiance reviews to food critics and users, someone has to take the responsibility to create a comprehensive dining map of the city to avoid all this confusion providing relevant details for resident of the city and tourists as well, since intracity leisure trips comprises of a major chunk or travel numbers. Responsibility of providing timely and accurate information related to city amenities whether dining, leisure or other should technically lie with city for providing a hassle free transport and living experience for city population and urban planners can definitely contribute in consolidating and presenting a comprehensive “Dining Masterplan of city”.

Urban Planning and development: finding solutions from chaos itself

By - Anoop Jha

City Constraint is the mother of urban Innovation

In architecture and planning we face different challenges every day, unique constraints for every individual project. Necessity is the mother of invention but “Constraint is the mother of Innovation”. More challenging the constraint more innovative would be the solution; more unique would be the outcome. 

Urban planning constraints can be of different natures like constraint imposed by site profile and contours, high water table constraint, extreme and unpredictable climate, congestion chaos, manpower constraints, and material unavailability, land availability constraints, shortage of energy etc and solutions which emerged from these constraints were driven by these constraints only, e.g. site profile and contours help formulize the form and pattern of city, high water table forces engineers to design buoyant and floating foundations, extreme and unpredictable climate required planners and engineers to manage task in most efficient and least time possible and invent speedy construction techniques, traffic congestion showed ways to innovate in mass transit and public transport mode, manpower constraint called for automation, material unavailability forced to utilize local material for construction and to innovate with local material, land unavailability forced to go high-rise, shortage of energy inspired to innovate and use renewable energy.  

Each one of these challenges gave a reason to mankind to move forward, to innovate; a reason not to stagnate, a reason to search for some solution and thanks to this inherent inquisitive and daring nature of mankind planners, architects, engineers and scientists have always succeeded to find out a unique solution for every unique constraint imposed by nature. So one should be very optimistic when it comes to urban planning and city development, that no matter how challenging is the site for new development of no matter how bad the current situation of an existing city of town is it can be resolved and interesting part is that the solution will emerge from the chaos of city itself, a very unique, localized, and innovative solution of urban planning which once accomplished can reposition the city on an altogether different level of functionality and character never thought of earlier.

How it is to be done should be left to the creativity of planners backed by visions of city administration, voice of city population. Few thoughts on urban redevelopment which emerges from the chaos itself can be - Retrofitting city nodes and transit arteries while retaining the basic historic character and pattern of streets, organizing loose street edges, reinforcing green nodes, defining “influence envelop” of each nodal activity and strengthening localized support infrastructure for that, networking of missing transit links, it’s also time to reevaluate age old Landuse of city etc.

Morphology of Greenfield city projects

By - Anoop Jha

Finding urban and regional morphological context for a Greenfield Development

Deciding a spatial form for a new green field city is rather tricky than the expansion of existing city in terms of defining language of city. What makes difficult to perceive the future form of Greenfield city is the lack of immediate spatial context. So planners have to distinct choices to make in term of deciding built form of city, one is to create something out of imagination, experience, and knowledge which might or might not relate to the regional and cultural fabric and the other choice is to create some city form which is responsive to the regional fabric and climate, and which is contextually sound on different parameters like architecture, street network and form etc.

Is Aesthetic Judgment a vague and biased Decision Process?

By - Anoop Jha

Design Aesthetics beyond Time and Formulas

Tangible aesthetic lies in the material beauty of built form, reflected in form of carefully crafted and designed products, carefully sculpted statues, flowing rigidity of architectural pieces with beautifully created three dimensional spaces, wonderful patterns of urban settlements and city grids.

When it comes to appreciating or judging aesthetics of any design form, same work of architecture or piece of art are judged differently by different individual and communities. There are some famous quotes regarding the same –

"Beauty is in the eye of the beholder",

Margaret Wolfe Hungerford ('The Duchess'), Molly Bawn, 1878

"Beauty in things exists merely in the mind which contemplates          

  them."

David Hume's Essays, Moral and Political, 1742

“Beauty, like supreme dominion

 Is but supported by opinion”

                        Benjamin Franklin, in Poor Richard's Almanack, 1741

Source: phrases.org.uk

It appears that it’s very difficult to appreciate the aesthetical beauty of form and art without being influenced by past experience, reason being human mind immediately tries to simplify and associate any piece of aesthetics with something resembling to past experienced, mind desperately need some scale  and benchmark to compare with. Since every individual and community has their own set of experiences based on conditioning, culture, geographical region, history, livelihood etc. hence they have their own scale and benchmark for judgment. While the object remains the same analysis differ. Surly there are thumb-rules of aesthetic judgment but they also seem to be biased. Beauty and aesthetic is eternal and beyond the grip of time and formulas and should be approached slowly and carefully while being skeptical to our own criteria of judgment.

Biological Clock of City : Collective Dynamism of Population

By- Anoop Jha

Relevance of City Dynamism in Urban Planning

Biological clock of a city can be understood as a collective activity of resident population across the hours, days, seasons, and decades. These varying patterns and shift in activities depend on the characteristics and collective traits of cities or urban settlements like – Character of city like historic, metropolitan, ecological or place of tourist interest, industry type i.e. service, manufacturing or agro business, Economy and business of city, Trade and commercial activities, Religious activities, rituals, Public transit system availability and regulations, political stability and governance.    

A city or town metaphorically behaves like a living organism and hence each one of them has a unique signature activity pattern. In spite of static nature of cities it has lots of innumerous dynamic activities going on within it’s envelop and beyond. Pace and extent of these activities are cyclic in nature and varies across days and hours in somewhat predictable ways and seem synchronized with diurnal variation i.e. cycle of day and night, e.g. two visibly distinct peak hours of activities in any given particular day across the cities. Cities also seem synchronized to different seasons and show different patterns of daily activities as per that season, e.g. Majority of population getting off to sleep early in winters and shops being closed early, accompanied by lesser traffic and activities on street in winter w.r.t. summer.

The reason studying “biological pattern of city” can be an interesting and important are for planners is that till now, while planning or developing a city they have historically and inevitably always assumed that city is a static entity and then they prepare a Masterplan for that city, While it’s a fundamentally wrong assumption and process of planning for a city. Let’s take a fresh look on any random city, you will find that it’s a living, thriving and dynamic entity. The word morphology which is synonymous with mutation, when used in context of urban pattern itself states that city characteristically resembles a living and dynamic entity.

Challenge for the new age planners is to recognise and accept the fact that they are planning for an active, constantly changing and mutating dynamic entity called “City” rather than the past and contemporary notion of city as a static built mass, with some activities being marked in static zones of Landuse in different color on Masterplan. Urban planners not only have to consider the character of the particular city to be built or redeveloped but they also have to consider the present or future activity pattern as well as temperament of the city. 

Sponge like City: An Urban Growth Absorption Model

By - Anoop Jha

Growth and density saturation due to city built mass limitation

Considering city as a sponge with its intricate complexity of mass and void representing interplay of built mass and open spaces of city, both of these masterpieces of structure and space share a very important and similar trait i.e. absorption capacity. One can absorb and hold liquid in its recesses and voids while other can absorb population in its built mass, a slight external pressure on a sponge can cause absorbed liquid to move to and fro within the cavities of sponge and a little higher pressure can cause liquid to be discarded from the sponge. Similarly if we compare city population with that liquid in sponge it is also dynamic in nature and moves to and fro within and outside the city limit, but one crucial thing to be notice here is that both the systems have a limit to absorb in other words they reach a saturation point after some point, after which liquid as well as population is forced to make its way outward towards and beyond the edge of sponge and city respectively. This phenomenon of absorption is related to physical properties of sponge and city.

When it comes to planning or redevelopment of a city, the question here is that who is to decide the critical saturation point of an existing or new city and What should be the absorption limit of a city or urban settlement after which it would be a compromise with the quality of life of inhabitants considering there is no change in built mass of city?  What should be the ideal density of a city considering the emerging new technological possibilities to create large sustainable building complexes, faster horizontal and vertical transport technology? Have we already reached the critical point in most of the cities throughout the world or there is enough scope for population absorption by restructuring, redeveloping any city. Are we able to somewhat predict the sustainable density for a city based on some magical formula?

The challenge here is for the urban planners is to draft a strategic blueprint to create a city flexible and scalable enough to renews itself from time to time adopting latest technological, architectural and planning interventions to absorb the varying growth in course of time for a sustainable future,  considering the scarce land and other urban resources.    

Unexplored role of Education System in Urban Disaster Preparedness

By- Anoop Jha  

They could have taught survival tricks in school!

How prepared an average person in a city is, to face disaster situations of varying type, degree and scale, whether being trapped inside a distressed car, a minor road accident or fire situation in a multistory building or urban flood or earthquake. Even if there are required lifesaving physical infrastructure in place, how many of them know how to operate them, how to use them for their own and others safety, whom to contact in emergency situation, where to look for help, where to report immediately, what immediate measures to take, how to use first aid gadgets and CPR, which are the life saving drugs, where to buy first aid kit, personal safety and rescue tools, what important things to keep ready at hand in emergency situation. These are the simple facts and techniques which could have been taught in the school which would prove vital for survival of individual and society in general.

In a developing country like India majority of population in any city, in terms of disaster preparedness is illiterate. It is an acute need of time due to ever growing urban complexity and has been ignored since time immemorial in the education system. Parents cannot teach these life saving tricks to their children because neither their own parents taught them the same nor the school. Media also fails to spread the information on disaster preparedness because either they simply show the fact that disaster happened or they keep on harping the same old string of political blame game and debate. Neither media nor the politicians know how to tackle those urban disaster situations apart from allocating money for the required support infrastructure and strict and vigilant governance. Surely they are important but the vital missing part is the disaster management education curriculum in the hierarchy of educational system.

There are just a handful of experts on the subject of disaster preparedness. Point is, when it comes to survival education, each and every citizen, not only have to be aware of the ways to tackle basic disaster situations but they have to be expert on that subject. Our current education system is focused on personality building and mass producing technical hands for the growth of country which is of course a great idea but they should equally focus on teaching of survival methods throughout education system and should be made compulsory for the well being of individual and masses.

Environment centric view of Planning and architecture

By - Anoop Jha

Creating  green value chain for projects

If we observe closely, apart from the obvious socio economic benefits and unavoidable demand needs of the development projects they have some questionable effects on our environment. Any development project affects the the ecological balance of nature through its resource exploitation and project externalities, which in most of the cases seems inevitable to prevent, but its effects can be mellowed down and an attempt can be made to neutralize the negative impacts of development on the environment.

Environment centric approach is the process of planning which revolves around the aim to conserve and minimise the effect of development project. It is applicable to any scale and nature of project whether architectural or planning.  Its a process of integrating green design and planning principals as well as adopting green strategies across the different segments of, project lifespan, implementation and operational value chain of any planning or architectural project.

There are ways and means to formulize greener value chain for new planning projects like new township or business district, introducing and reinforcing green retrofit for the existing functional value chain like any random city, there are also principals to plug in green principals into the value chains into the dilapidated value chain like old cities or uncontrolled megapolis. Planner’s role is to analyse the situation and propose green and sustainable environmental friendly strategies for the city.

Role of Managers as Decision Maker

By - Anoop Jha

Planning and Architectural decisions which can save valuable time and resources

The future course of any planning or architectural project is shaped by decisions made at different stages of project by able managers. A manager should have strong organizational capabilities to manage the limited resources in most effective ways, excellent interpersonal skill sets like oratory command, active listening, backed by groomed personality, delegational capabilities, strong sense of intuition, superb management and leadership capacity which reflects in swiftness, smartness and precision of decisions made in the crucial moments. Managers should be capable of perceiving macro level issues which might emerge in course of project as well as should be capable of understanding and analysing minute details of project and process if required.

In planning and architecture every now and then macro level issues demands attention as well as swift and smart decision from managers. A wrong decision can be a toll on already limited and pressing time and resources while a sensible decision which emerges from the wisdom and experience of managers can save a lot of time and hassle.

Now, what is sensible decision and how can one arrive at a sensible strategic decision?  A team leader or manager is like a captain of any dynamic sport, who has to constantly change, modify and revive his or her strategy, negotiating twists and turns of this dynamics and unpredictability of the game, accommodating and absorbing changing situations, while keeping his or her focus on the end result i.e. winning the game.  In the similar way a manager or team leader has to constantly reinvent its strategies meeting the project needs, accommodating dynamism of project with the focus on timely completion of projects with effective utilisation of resources at hand.

Emerging Strategic Trends in Urban and Regional Planning

By - Anoop Jha

Proposed strategic planning interventions

Strategic research in the field of urban and regional planning is an interesting area of study. Formulising sound and sustainable strategies require thorough brainstorming by the planners, scholars, experts, academicians, business representatives, people’s representatives, Welfare organizations, focused professional groups and individuals. It’s high time that a fresh set of strategies should be prepared to tackle the exponentially growing urban and regional problems, like population bubble, shrinking resources, growing confusion chaos in cities etc. Let’s take a look at strategies which has emerging in recent part or can be the possible fresh approach towards better planning.

PROPOSED STRATEGIC PLANS

Cross sectoral learning to increase industry knowledge base,

Multidisciplinary approach for innovative approach, cost effective solutions and swift process,

Decentralization of activities for localised autonomy and efficiency,

Single point contact from public agency for hassle free and faster processing,

Bilateral and Multilateral ties for regional consensus and holistic development,

Environmentally sustainable efforts to curtail the negative externalities of project and boost the downstream benefits

Active Resource mobilization to unlock the untapped potential of the region, population and resources

Multidisciplinary approach towards Urban and regional planning

By - Anoop Jha

Planning is an inclusive profession

Planning is a versatile and rich field.. Planning in a broader sense includes making plan for day to day activities to city and country planning and even to strategic plans for cross boundary political and trade relationship. Existence of planning as a development tool, both physical and strategic, can be traced back to the dawn of early civilizations. Urban and regional planning is a niche in this wider portfolio of planning process which has evolved through time and nurtured from the strategic experiences of mankind throughout historical evolution, so planning as a profession includes virtually every aspect of life and experience, has tenacity to learn from other disciplines, other fields of profession and from different sectors. It plays a crucial role in creating holistic environment for masses.  

Question is what we can learn from other disciplines and experiences of others. There are not only innumerous experience to be shared and lessons to be learns from other disciplines but also a better strategy can emerge from the amalgamation of different sectoral experiences, called multidisciplinary planning approach.

Participatory Planning: Interoperability of stakeholders for sustainable planning

By - Anoop Jha

Interoperability to fast forward urban and regional planning process

In a democratic setting, urban and regional planning projects are implemented through participatory process and evolves  many stakeholders including planners, individuals, agencies, NGOs, authorities, states and political fraternity and to hence presents a complex challenge to bring all these stakeholders at the same platform and consensus, in the set period of time. Success of project depends on the “Interoperability” of these stakeholders, lesser the friction faster would be the job done.    

Interoperability is a functional aspect of planning during project lifecycle and its operation and maintenance period. It can be defined as an index of interaction of different agencies working together for implementing and operating a planning project. There can be different issues in interoperability like, interstate resource dispute, disagreement on resource allocation, conflict of interest, environmental concerns over negative externalities of project. There is a growing need for strategic intervention at different levels of planning process for a consensus on interoperability for sustainable planning. It’s a tool for cohesive planning process and the need of time.    

Geofencing : Emerging Management Trends in Urban and Regional planning

By- Anoop Jha

Exploring Virtual Technology for Physical Planning

Geofencing is a fascinating technology which virtually defines the domain of real world. They do not have to build a fortress to keep the physical domain of any scale and type safe like the old world, now it can be done with a virtual protective blanket. Domain can be anything from a home or yard or shop to an agricultural field, to a region.

Geofencing are satellite Global positioning system (GPS) based technology concept which demarcates the boundary of a given area and monitors any to and fro movement from and within this delineated boundary. Geofencing tracks dynamism within the static boundary and give alert to concerned authorities and individuals regarding any suspicious or unusual activity through different modes like alarm, sms etc. Geofencing can prove to be a very useful tool for security management, fleet tracking, dockyard operation, individual business owners, farmers, Construction sites, etc. and likely to be a regular feature of projects and properties in near future. 

60th National Town and Country Planners Congress

THEME

Planning and Development 2025: Challenges and Reforms

LOCATION

6^th -  8^th January, 2012

Senate Bhavan, University of Mysore,

Manasgangotri, Mysore -570006

ORGANIZERS

Institute of Town Planners, India

4A, ring Road, I.P. Estate, New Delhi – 110002

PROGRAMME SCHEDULE

FURTHER DETAILS: http://www.itpi.org.in/pdfs/Brochure.pdf

SOURCE - ITPI

Social media and its ignored role in planning process

By- Anoop Jha

Utilising Background noise of social media for better planning

There is always a resistance and hesitance to change, resistance to adapt to new technology, new methods, new thoughts. Same is the case of age old planning procedure. Take for example surveys and participatory planning. Surveys both primary and secondary play a very important role in any Urban and regional planning endeavor and project of any scale and nature, implemented through any agency whether private or Govt. or PPP. Also due to rigidity and shortsightedness of planning process we forgot to include the recently emerged but powerful segment of social structure called Social Media whose feedback and opinion matters a lot. Tech savvy active segment of population who emerged in recent past feel responsible as a citizen to express their feeling towards variety of issues including any particular development and planning issues and projects, some of these collective thoughts out of the massive online “junk opinions” can prove to be a very valuable asset if filtered, tracked, interpreted and incorporated in the project being discussed or for any planning issue in general.  

Social Media feedbacks for planning process and projects are either underestimated due to pre-determined age old procedural guidelines for planning process including, surveys, community participation and feedback, or are untapped due to shear abundance of it. Current situation is that a substantial number of people give their opinion and feedback and willing to share more on some ongoing project as well as project under pipeline, but planners and responsible authorities do not feel responsible even to listen to these valuable inputs coming from background noise of the social media. All these efforts of individuals and groups go into the vain in most of the cases.    

Enabling and channelizing the online focused planning communities like dedicated discussion forums, blogs, social networking sites and online professional communities in the positive direction to get a feedback on a particular project can radically alter the way projects being planned and implemented.