Mar 23, 2013

Thriving market of cheap design aesthetics.

Have you ever wondered why you still find those similar crude designs around even after decades?

IMG_0119 by karen horton, on Flickr
Design demands Freedom 
Creative Commons Attribution 2.0 Generic License
 Image by  karen horton 

So, will they keep producing those sub-standard design and inexpensive aesthetics just because they have found a comfortable niche market for that? a compromising non demanding market segment which is either unaware of their right to aesthetics, right to own good design or they have accepted this false imposed notion of design dictatorship that a good design and aesthetics is only for well-off segment. The restrictive and monopolistic approach towards design only leaves majority of people frustrated witnessing bad designs and cheap aesthetics scattered all around which is usually propagated due to lack of serious talent and affordable skills in design industry or sometimes carefully established to make you feel inexpensive!  

Nerds For Nature Launch at CFA on Febuar by Nerds For Nature, on Flickr
Strengthening Design  
Creative Commons Attribution-Share Alike 2.0 Generic License
  Image by  Nerds For Nature 

Next time you are travelling in a public transport or while casually strolling through the busy market street, take a serious look around, you might be overwhelmed by the shear abundance of product designs borrowed from your childhood memories, for example look at couple of shoes of those people standing next to you in a subway, chances are, out of ten pairs of shoes you will find one out of this world customized designer pair "a must have it in your wardrobe style", you will see two highly expensive ergonomically designed branded pair, another two pairs from the trending fashion, and another five pairs of shoes with design and aesthetics borrowed from the memories of your distant past, designs borrowed from different time spans of previous couple of decades. It cant just be a coincidence that 40-60% of designed products are still trapped in the evolutionary stage of design, while we already have the best of benchmarks available and established. and it is applicable to almost every type and scale of product available in the market, shoes are just a crude example!

It's the urgent need and responsibility of a designer and a progressive society at large to unlock and libralise the design and aesthetics in a production environment or otherwise, and educate masses towards the same, letting this dissipated knowledge and awareness permeate through the consciousness of otherwise design ignorant and aesthetically suppressed consumers and society, a wind of change which will help make a better ambiance and surrounding whichever part of the world or whichever corner of the city you are in at the moment.

you might like this post on Design Democracy as well called "Deprived of design aesthetics?" 
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