Feb 3, 2012

What is the most important aspect of mall design?

Is it space and freedom to maneuver without feeling forced to buy?

Of course there are competition among mushrooming malls and multiplex across city, but there are some visible differences between some of the highest and lowest footfall malls. Ever wonderer why? Is it location, is it design, is it scale, is it publicity, or is it people themselves who make any mall successful? 



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Why some malls fail to attract footfall in spite of all the hype and facilities. Possibly it’s the architectural language of mall which defines the success of it through its public or private nature. Malls are meant for public and its architectural language should speak out loud about its open and inviting character. The moment malls start assuming private nature people start losing interest. The moment it fortifies itself through built architecture in the race of achieving maximum commercial advantage and built up area, people hesitate even to enter the premises. People hate to be in a position where they feel forced to buy, even if there wallet is stuffed, or bank balance is soaring high. Consumers have to be attracted to the commercial centers passively, without being felt impose for something. Idea is to provide an environment where they feel comfortable enough to walk in and walk out without being forced to buy something, allow them this freedom to maneuver and they will come again and again, and subsequently buy something or other.  

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