Dec 13, 2024

How difficult is it to sell a car and also care about the environment among other concerns?

Dream of a day when a car company tells its customers "Take this car with the best mileage, but try to drive less, take this bicycle as well for free with this car and use it more often for shorter trips."


It wouldn’t be difficult for car manufacturers to consider offering a bicycle for
free with their car sales, considering-

-Added environmental benefits

-Reinforces their brand value


-It’s not greenwashing

-Today or tomorrow, the car owner or a household member will pick up and use that bicycle.

-One more bicycle on the road means fewer car miles traveled.

-Encourages healthy habits for customers.

-Economically feasible, as a bicycle costs only a fraction of a car (start with offering- with first "n" car sale, or every "n-th" car"; or start with only free lifetime bicycle servicing for their existing one, on purchase of car)

-Helps take immediate, tangible measures for a better environment, until we find a sustainable total substitute for automobiles.

-Aligns with the shift in car manufacturers’ focus from solving only part of the journey problem to offering total mobility solutions.

Let’s see which car manufacturing company recognizes the value of this and gives it a serious thought.

Author: Anoop Jha
Founder, Urban Tenets, Netherlands
Posted by
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Location: Netherlands Netherlands

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